Skin + Me
I was commissioned to work on a series of creative deliverables for Skin + Me and their sister brands, Renew + Me and Hair + Me, developing campaign assets across social media platforms. My role encompassed full-cycle content creation — from early-stage consultation and creative direction through to visual execution and video production. Each piece was crafted with strict adherence to the brand’s tone of voice, aesthetic principles, and audience focus, ensuring consistency and clarity across platforms. This included both graphic design and motion-based UGC (User Generated Content), optimised for performance and engagement.
Services
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Consulting
At the consulting stage, I collaborated directly with the brand’s internal teams to shape the creative approach for each campaign. I assessed the target audience, reviewed existing materials, and made strategic recommendations on visual tone, storytelling, and messaging. All direction was developed with close attention to brand guidelines and the client’s marketing goals, ensuring every creative decision — from typography to voice — felt authentic to the brand’s identity. I also provided input on how best to repurpose UGC and other assets to support paid and organic social efforts.
Storyboard
developed detailed storyboards for both static and motion content, including UGC-style product demos, testimonials, and instructional reels. The storyboard phase was essential in aligning visual flow and brand consistency across multiple formats and channels. Each storyboard was created with supplied assets in mind — including product renders, copy elements, and influencer footage — ensuring everything was fully integrated before entering production. This preparatory work enabled efficient execution and allowed stakeholders to visualise the
final output with clarity.
video, Motion & Graphic Design
I executed a suite of polished design assets and motion content tailored for social media platforms such as Instagram. For graphic design, I created a range of static posts and story formats that clearly communicated product benefits, customer testimonials, and campaign calls to action. In parallel, I produced motion graphics and edited UGC videos that combined supplied footage with animated elements to boost viewer engagement. Each visual was crafted to reflect the personality and trust-driven tone of Skin + Me and its sister brands, ensuring brand cohesion across both still and moving media.