Barclays

social media

I contributed to a series of unique social media campaigns for Barclaycard, each tailored to specific seasonal or promotional themes. Projects included:

A festive Christmas campaign, blending warm, engaging visuals with brand messaging.
A Barclaycard and Apple iPhone collaboration, showcasing seamless animation and a Barclays only monthly subscription.
A stylish promotion for Victoria Plum, integrating lifestyle imagery with accessible finance messaging.
A campaign focused on shoppers’ experiences, emphasising convenience and security.

Each campaign required adapting the brand’s tone of voice to suit varied audiences and formats, ensuring consistent and compelling visual storytelling across platforms.

Services

For Barclay's Card; I offered services ranging to storyboard, consulting and motion graphics

to complete social media campaign tasks while working with Barclays.

Consulting

As a creative consultant, I worked closely with clients to guide the conceptual and visual direction of their campaigns while keeping the brand’s identity, tone, and audience in sharp focus. I offered input on structure, messaging, and content strategies, ensuring all creative decisions aligned with brand guidelines. Whether starting from scratch or building on existing materials, I helped shape ideas into practical plans, often identifying opportunities to enhance storytelling using the assets provided.

storyboard

n my storyboarding role,

I developed clear and visually engaging narrative sequences that laid the foundation for video and animation content. Each storyboard was crafted to reflect the brand’s visual language and tone of voice, often using supplied assets such as brand imagery, typography, and colour palettes.

I collaborated with clients and creative teams to ensure that story flow, pacing, and transitions not only matched the brief but also reinforced the brand message throughout.

motion graphics

I created tailored motion graphics that brought static ideas to life while remaining faithful to each brand’s style and purpose. Using provided assets — including logos, typefaces, imagery, and existing design elements — I developed animations that enhanced engagement and communicated key messages effectively. Every motion piece was built with brand consistency in mind, combining visual creativity with technical precision to produce professional and platform-ready content.