Projects
During my time collaborating with the team at Vidsy, I contributed to a range of branded social campaigns for global names including Oral-B, Waitrose, Walmart, Lay's, and Matrix. Each project required quick turnarounds, platform-optimised storytelling, and creative flexibility, while maintaining tight brand consistency. Working across various verticals—from health to beauty to FMCG—I supported the team by bringing static assets and storyboards to life with dynamic, high-performing video content.
ORAL-B
For Oral-B, I was brought in to develop a motion-led video asset based on a supplied storyboard and brand pack. The brief centred around communicating the key hygiene message:
​
“Change your electric toothbrush head every 3 months.”
​
While the core concept and visual identity were defined, I was given creative freedom to select fitting video assets and determine the sequence of animation. My focus was on enhancing clarity and viewer engagement, using smooth transitions, branded motion styles, and smart pacing to reinforce the message while staying true to Oral-B’s professional, trustworthy tone.
Walmart
For Walmart’s ReMex Your Life campaign,
I was tasked with creating a series of vertical social videos optimised for Instagram Reels and TikTok, promoting a popular Mexican drink in a bold, vibrant style.
Working from a supplied storyboard, I had the freedom to explore the provided assets creatively — selecting clips, applying motion treatments, and building sequences that captured the energetic and celebratory tone of the campaign.
The final edits blended dynamic cuts, rhythmic pacing, and culturally rich visuals to deliver engaging short-form content that stayed true to the brand’s message while resonating with social audiences.
Waitrose
As part of Vidsy's collaboration with Waitrose, I was selected to create Instagram Stories promoting their 2024 summer food range, with a focus on the savoury selection.
The aim was to convey a sense of energy, freshness, and ease — aligning with the brand’s seasonal message of fun, flavourful summer dining.
I was provided with brand assets and campaign direction, and used them to build fast-paced, visually appealing story content. Through playful transitions, dynamic food footage, and clean typography, I crafted a social-first series that highlighted Waitrose’s offering in a way that was both on-brand and highly engaging.
Matrix
Through Vidsy, I worked with Matrix Haircare to produce a series of video and static assets for their Pinterest channel, promoting their standout products:
Mega Sleek and Food for Soft.
The brief called for vibrant, scroll-stopping content that aligned with Matrix’s bold and expressive brand identity.
Working from a structured storyboard, I was responsible for executing designs that followed strict colour-branding rules tied to each product line.
This meant maintaining visual consistency across all creatives while capturing the energy and personality of the brand.
It was a creatively fulfilling project that allowed me to showcase Matrix’s hero products in an engaging and visually cohesive way.
Services
While working with Vidsy, I supported a variety of global brands by delivering end-to-end creative solutions across social media content production.
Creative Consulting
collaborated with Vidsy's in-house teams and brand stakeholders to interpret briefs, advise on asset usage, and adapt campaign ideas for platform-specific audiences while staying aligned with brand tone and identity.
Storyboarding
I translated concepts into clear visual sequences, whether refining structured storyboards provided by the client or contributing to layout and visual flow decisions, ensuring a smooth path from idea to execution.
Motion Graphics & Video Editing
I brought static and video assets to life with polished animations, platform-optimised edits, and visually engaging treatments — delivering high-performing content for Instagram, TikTok,
and Pinterest.